When Time Is Money, “Dynamic Pricing” Makes Everything Cheaper

Wendy’s ran into a wall of popular resistance with the mid-February release of its “earnings call” transcript for the fourth quarter of 2023. The transcript mentioned an intention to test “dynamic pricing” starting next year. The knee-jerk panic reaction was understandable. Nobody looks forward to the prospect of sitting in a drive-thru line for 20 … Continue reading When Time Is Money, “Dynamic Pricing” Makes Everything Cheaper → - by Thomas L. Knapp


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